O2 – Orgy of Fun

Traditionally, O2 have been popular amongst students, but Orange had launched a highly successful campaign helping it to leapfrog the brand into first place.

O2 – Orgy of Fun

'WHY IS THIS ENTRY WORTH WINNING?'

We expect you'll see lots of entries where word-of-mouth is a very useful aspect of the overall campaign. We also expect you to see some pretty smart campaigns where the brand did something clever...

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