NZI - brand campaign

With objectives to raise unprompted awareness to 30 percent, brand advertising recall to 40 percent and achieve likeability of 5.5, NZI launched a new campaign.

NZI - brand campaign

Category:Agency:Advertiser:

Consumer ServicesColenso BBDONZI

SUMMARY

NZI is one of New Zealand's well established insurance companies. However, it needed to reconnect with its personal customer base and small to medium sized businesses....

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