nzgirl - Scott Kelly

How much can you achieve with as little as $5,000 and the increasing cost of modern day media? nzgirl wanted 20% more visitors to its website and to celebrate the strong, 'don't mess with me' attitude of New Zealand girls.

Scott Kelly

Agency: DDB New Zealand   Advertiser: nzgirl   Awards: Small Budget (Bronze)

Marketing Challenge

The idea behind nzgirl is to deliver an innovative electronic magazine with content and format that can positively influence young New Zealand women.

The challenge was to acquire new blood for nzgirl and re-invigorate the brand for existing members. This challenge was exacerbated by the fact that the target was 18-22 year old females, a notoriously hard group to find because of their mobility and spread.

The aim was to persuade ...

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