nzgirl - Scott Kelly

How much can you achieve with as little as $5,000 and the increasing cost of modern day media? nzgirl wanted 20% more visitors to its website and to celebrate the strong, 'don't mess with me' attitude of New Zealand girls.

Scott Kelly

Agency: DDB New Zealand   Advertiser: nzgirl   Awards: Small Budget (Bronze)

Marketing Challenge

The idea behind nzgirl is to deliver an innovative electronic magazine with content and format that can positively influence...

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