Scott Kelly
Agency: DDB New Zealand Advertiser: nzgirl Awards: Small Budget (Bronze)
Marketing Challenge
The idea behind nzgirl is to deliver an innovative electronic magazine with content and format that can positively influence young New Zealand women.
The challenge was to acquire new blood for nzgirl and re-invigorate the brand for existing members. This challenge was exacerbated by the fact that the target was 18-22 year old females, a notoriously hard group to find because of their mobility and spread.
The aim was to persuade ...