NZ Post – Send and you shall receive
Category: Corporate Reputation/ImageAgency: Saatchi & Saatchi NZAdvertiser: NZ PostCampaign: Send and you shall receive
SUMMARY
Saatchi & Saatchi and New Zealand Post needed to change New Zealander's view of...
NZ Post – Send and you shall receive
In a world where consumers and businesses are struggling to keep up with new media, New Zealand Mail was suffering from a perceived lack of relevance among consumers, and faced the challenge of reversing a nation's apathy towards the archetypal form of "old" media.
