NZ Post – Send and you shall receive

In a world where consumers and businesses are struggling to keep up with new media, New Zealand Mail was suffering from a perceived lack of relevance among consumers, and faced the challenge of reversing a nation's apathy towards the archetypal form of "old" media.

NZ Post – Send and you shall receive

Category: Corporate Reputation/ImageAgency: Saatchi & Saatchi NZAdvertiser: NZ PostCampaign: Send and you shall receive

SUMMARY

Saatchi & Saatchi and New Zealand Post needed to change New Zealander's view of the brand. It did so by getting people to fall in love with mail again.

The consumer insight that drove the successful campaign was the idea that people love to get mail but don't actually send any. This came to life as “send and you shall receive”. In addition to changing perceptions it had to get...

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