NYX: Barbie collection influencer campaign

NYX Professional Makeup launched an exclusive one-of-a-kind makeup collection in collaboration with Mattel and Warner Bros. to increase brand awareness by expanding its reach in Turkey, and to solidify its identity as the ultimate “entertainment brand”.

Brand: L'OréalAgency: HUMANZRegion: EMEA

Strategy

Objective

Our main goal is to increase brand awareness by expanding our reach to a dynamic female target group aged 14 to 34. To achieve this, we aimed to solidify our identity as the ultimate “entertainment brand”. With the upcoming release of the Barbie movie, we want to leverage the potential of this film to appeal to our target audience and put our brand in the spotlight. Our overarching goal is to go viral on social media platforms and ensure that our message spreads far and wide, capturing the hearts...

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