Nyala: Save20

OCBC NISP, the banking and financial services brand, planned a campaign movement to inspire the Indonesian youth to save money and reach their dreams in Indonesia.

Campaign details

Brand: Nyala by OCBC NISPLead Agency: DentsuRegion: APAC

Strategy

Objective

At the beginning of 2020, Covid-19 happened. Our lives were halted to a standstill, and up until now, nobody could predict where this situation would take us.

Following...