Nyala: How OCBC NISP promoted financial responsibility through small changes with Nyala's #SAVE20 campaign on TikTok

Nyala, the banking app, wanted to get Indonesian youth to be more financially responsible in Indonesia.

Campaign details

Brand: Nyala by OCBC NISPLead Agency: TikTokRegion: APAC



It's easier than ever to shop right from your phone, but for young people today, saving money is an afterthought. In response, OCBC NISP's banking app, Nyala, wanted...

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