Nutella - Wake Up to Nutella

Malcolm White and Isabelle Leveque

Nutella could be seen as a popular part of the breakfast ritual in many countries, but in the UK the brand faced a problem as many Mums saw it as a chocolate spread and classed it as a treat rather than a breakfast food.

Nutella – Wake Up to Nutella

Principal Authors: Malcolm White, Isabelle Leveque - Krow Communications Contributing Author: Nick Pugh - Billetts Marketing Investment Management

WHY THIS PAPER IS WORTH READING

This paper contradicts one of the most deeply...

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