Nutella - Wake Up to Nutella
Malcolm White and Isabelle Leveque
Nutella could be seen as a popular part of the breakfast ritual in many countries, but in the UK the brand faced a problem as many Mums saw it as a chocolate spread and classed it as a treat rather than a breakfast food.
Nutella – Wake Up to Nutella
Principal Authors: Malcolm White, Isabelle Leveque - Krow Communications
Contributing Author: Nick Pugh - Billetts Marketing Investment Management
WHY THIS PAPER IS WORTH READING
This paper contradicts one of the most deeply...