Nudity of female and male models in primetime TV advertising across seven countries
Michelle R. Nelson and Hye-Jin Paek
This study partially replicates and extends previous research on nudity by examining TV advertising across multiple countries (Brazil, Canada, China, Germany, South Korea, Thailand and the United States) and by incorporating multiple factors (cultural values, advertising regulation and product type).
Nudity of female and male models in primetime TV advertising across seven countries
Michelle R. Nelson
University of Illinois at Urbana-Champaign
Hye-Jin Paek
Michigan State University
INTRODUCTION
Depictions of male and female nudity are prominent in US advertising...
