Nudity of female and male models in primetime TV advertising across seven countries

This study partially replicates and extends previous research on nudity by examining TV advertising across multiple countries (Brazil, Canada, China, Germany, South Korea, Thailand and the United States) and by incorporating multiple factors (cultural values, advertising regulation and product type).

Nudity of female and male models in primetime TV advertising across seven countries

Michelle R. Nelson University of Illinois at Urbana-Champaign

Hye-Jin Paek Michigan State University

INTRODUCTION

Depictions of male and female nudity are prominent in US advertising...

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