NSW Health Chlamydia - Beyond Unoriginal Sin
Melissa Tuffley and Paul Warwick
Faced with a brief to raise awareness of Chlamydia, a sexually transmitted infection and the fastest growing infection of any type in NSW, the instinctive reaction was to do something shocking, sexual, controversial; in other words 'creative'.
Agency: DDB Sydney | Authors: Melissa Tuffley and Paul Warwick |
NSW Health Chlamydia – Beyond Unoriginal Sin
Creatives love briefs like this.
You can write an ad for beer that's all about sex, or for cars. Or clothes, deodorants, mobile phones; virtually...