NSW Health Chlamydia - Beyond Unoriginal Sin

Faced with a brief to raise awareness of Chlamydia, a sexually transmitted infection and the fastest growing infection of any type in NSW, the instinctive reaction was to do something shocking, sexual, controversial; in other words 'creative'.
Agency: DDB SydneyAuthors: Melissa Tuffley and Paul Warwick

NSW Health Chlamydia – Beyond Unoriginal Sin

Creatives love briefs like this.

You can write an ad for beer that's all about sex, or for cars. Or clothes, deodorants, mobile phones; virtually...