NSW Health Chlamydia - Beyond Unoriginal Sin

Melissa Tuffley and Paul Warwick

Faced with a brief to raise awareness of Chlamydia, a sexually transmitted infection and the fastest growing infection of any type in NSW, the instinctive reaction was to do something shocking, sexual, controversial; in other words 'creative'.
Agency: DDB SydneyAuthors: Melissa Tuffley and Paul Warwick

NSW Health Chlamydia – Beyond Unoriginal Sin

Creatives love briefs like this.

You can write an ad for beer that's all about sex, or for cars. Or clothes, deodorants, mobile phones; virtually anything, in fact.Sometimes they get made, and they cause controversy, debate, outrage and you become notorious. You win awards, creative directors call 'to see how happy you are', your career is taking off.

And this brief is for a public service (no-one will check to see if it made money!), even better, it's about Chlamydia, a sexually...

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