NSW Department of Planning and Environment: Making Sydney greener!

The government of New South Wales persuaded Sydneysiders to plant trees on their private land by running messaging that discouraged NIBMYist thinking, resulting in nearly 800,000 trees planted in the first half of the campaign period.


Over the years cities have become less green because we have blithely eradicated the tree canopy that makes them healthier places to live. The NSW Government's 'Greening Our City' programme set out to reinvigorate and expand the tree canopy across...

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