NSPCC

Continuation of NSPCC’s Full Stop campaign to end child cruelty. This attempted to engage everybody by showing how normal parenting experience can push ordinary people to the limit.
Agency: Saatchi & SaatchiAuthor: Jane Almey

NSPCC

Teamwork makes the difference

The problem

The NSPCC FULL STOP campaign was launched in 1999 with our Can't Look TV and poster advertising. The role of this advertising was to raise awareness...