Continuation of NSPCC’s Full Stop campaign to end child cruelty. This attempted to engage everybody by showing how normal parenting experience can push ordinary people to the limit.
Agency: Saatchi & SaatchiAuthor: Jane Almey


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The problem

The NSPCC FULL STOP campaign was launched in 1999 with our Can't Look TV and poster advertising. The role of this advertising was to raise awareness...

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