NSPCC: Real Call

The NSPCC wanted to generate new leads and donors who would donate £2 a month to support the charity.

NSPCC: Real Call



THE TEAM • Barney Cockerell, Michael Jones, Melissa Beeson, Kate Widdowson, Lorraine Gormley.

Other contributors: Light Parade, Moving Picture Company, Scramble.

WHAT IS WONDERFULABOUT THIS WORK? • We created a powerful and effective DRTV commercial by taking people as close as possible to the ‘coalface': the stark reality of child abuse. Results are not yet fully mature but a test showed a positive ROI. The ad is being used in our Donor Relationship programme to inform supporters about ChildLine.

OBJECTIVES• Generate new leads and donors, who'd call up...

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