NSPCC: Real Call
CLIENT • NSPCC
THE TEAM • Barney Cockerell, Michael Jones, Melissa Beeson, Kate Widdowson, Lorraine Gormley.
Other contributors: Light Parade, Moving Picture Company, Scramble.
WHAT IS WONDERFULABOUT THIS WORK? • We created a powerful and effective DRTV commercial by taking people as close as possible to the ‘coalface': the stark reality of child abuse. Results are not yet fully mature but a test showed a positive ROI. The ad is being used in our Donor Relationship programme to inform supporters about ChildLine.
OBJECTIVES• Generate new leads and donors, who'd call up...