NSPCC – Ventriloquist
Brand Name: VentriloquistAdvertiser: NSPCCAgency: Saatchi & SaatchiPrize: Stig Gold AwardCategory: STIG Carlson Award
The UK National Society for the Prevention of Cruelty to Children (NSPCC) is funded primarily by public donations. Like all other charities in UK, the NSPCC has suffered from a fall in donation rates. The key method of attracting donors is through the use of Direct Response Television advertising that runs continuously throughout the year. The NSPCC decided to combine the use of their brand communication and direct response communication to increase...