NSPCA: Animals do what?

The National Council of SPCAs (NSPCA), a non-profit animal organisation, launched a campaign in South Africa to generate awareness, increase the value of donations, educate a mass audience and foster vital conversations on social platforms.

Creating national awareness about the impact animals have on our day-to-day lives

As a non-profit, the National Council of SPCAs (NSPCA) has the mammoth task of collecting donations from communities, government, business and various societies to keep their doors open.

In an effort to drive donations through an integrated, digitally-led campaign, the NSPCA launched a digital campaign to create awareness about how almost every aspect of our lives is influenced by animals – no matter how big or small, or their shape, size or form. The campaign aimed to show how all animals – woodpeckers, desert spiders, porcupines, sharks, snails,...

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