NRG Solar Forecast

This case study describes how NRG Energy, an energy company, improved perception of solar power in the United States with its Solar Forecast.

NRG Solar Forecast

Agency: Droga5

Challenge + Business Objectives

The U.S. home solar market grew 631% from 2010 to 2014. However, NRG remained a niche player, with under 2% share. Growing the business meant expanding its reach and building a differenti

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