Nreal Air: Beating Applee to the punch

AR glasses brand Nreal Air beat the big tech players to the punch with its successful launch in the US.

Why is this work relevant for Strategy & Effectiveness?

The AR glasses device category has barely scratched the surface of the mass consumer market.

Yet when launching Nreal Air in the US market, sales was the main KPI, along with positive ROI. Driving...

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Insights Team
Bray Leino

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