Now TV: The Fantastic Euro 2020

Ernest Yuen

Now TV, a broadcaster, launched a campaign in Hong Kong to make the EURO 2020 relevant to everyone, drive brand awareness and subscriptions of EURO pass and improve brand equity.

Campaign details

Brand: NOW TVBrand owner: SkyEntrant company: Havas - Hong KongIdea creation: Havas Media Hong KongMarket: Greater ChinaSector: Media & publishingMedia channels: Competitions & contests, Social media, Mobile & apps, Sponsorship - event, property, Websites & microsites, Online video, Livestreaming, Word of mouth, Influencers, KOLs, Merchandise & free gifts, Events & experiential, Online displayBudget: Up to 500k

Executive summary

Now TV, as the exclusive broadcaster of the 2020 UEFA European Football Championship (EURO 2020) in Hong Kong needed to look into ways to further...

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