Now that's art - how Hahn Premium Light became the No. 1 light beer in Australia

1998-2000 campaign for Hahn Premium Light Beer. Objective: to make brand the market leader by October 2002 (especially in NSW, the market with the highest potential) and to grow the light beer market.

Now that's art

How Hahn Premium Light became the No. 1 light beer in Australia

Authors: Tim Browne and Stephanie Sieber Agency: Clemenger BBDO Sydney

Objective:To make Hahn Premium Light the market leader in the light beer market by October 2002 and...