The challenge: men are not comfortable talking about their weight issues
The situation:
More than 4 out of 10 Americans live with obesity – that means we all know or love someone who may be struggling with their weight. Men are just as likely to struggle with their weight as women, but unlike women who are more likely to discuss their weight issues with others, men stay silent and this silence can have serious health consequences.
The insight:
Novo Nordisk Inc. aimed to create a first-time obesity initiative, specifically targeting men. In conjunction with FleishmanHillard's research arm, True Global Intelligence,...