Novartis AG: Tummies campaign

At the turn of the millennium pharmaceutical giant Novartis AG of Switzerland boasted a wide range of products, including one of the industry's most promising stables of prescription drugs awaiting government approval.

Novartis AG: Tummies campaign

Mark Lane

OVERVIEW

At the turn of the millennium pharmaceutical giant Novartis AG of Switzerland boasted a wide range of products, including one of the industry's most promising stables of prescription drugs awaiting...

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