Nova Poshta: How we turned a running marathon into a lifelong marathon

Nova poshta, a Ukrainian postal and courier company, hosted an online marathon and changed the perception of marathoners from running a race to running a lifetime.

Challenge

For 6 years now Nova poshta - the leader of delivery in Ukraine - has been successfully holding the seasonal ‘Nova poshta Marathon', uniting during 10 seasons almost 100,000 runners into a powerful community. This year, due to the pandemic, the...