Nova: From the Heart of this Land

Dana Al-Kutoubi

Nova, a bottled water brand, launched a campaign in MENA to recapture the attention of Saudis, regain their vote of confidence and certify the brand's premium image and position in a sea of competing brands.

Campaign details

Brand: NOVA Brand owner: Health Water Bottling Co Entrant company: Wunderman ThompsonIdea creation: Wunderman Thompson Riyadh Market: Saudi Arabia Sector: Bottled waters Media channels: Online video, Social media, Other & ambient media, Point-of-purchase, In-store, Radio & audio Budget: 1 - 3 million

Executive summary

In a heavily contested market, Nova was losing ground to competitors presenting themselves as hip and trendy, or heavily hammering on discounts. As a leader and a premium brand, Nova needed to play on its own turf. So,...

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