Nova: Creative and Effective? Sounds Different

This case reviews the 2001 launch of commercial radio station NOVA, in Sydney (the first new launch in 20 years) and then in Melbourne and Perth.

Creative and Effective?

Sounds Different

INTRODUCTION

This case reviews the 2001 launch of NOVA radio, first in Sydney and then in Melbourne.

Using a strategy based upon a consumer insight, the advertising helped DMG to confound its critics by achieving bullish...