NotCo: We Didn't Write This Campaign

Chilean food tech brand NotCo turned excerpts from a lawsuit involving its NotMilk product into ads to increase market share and social reach.

Campaign video: NotCo – We Didn't Write This Campaign

Selected creative: NotCo – We Didn't Write This Campaign

Credits

Creative Agency: MRM Santiago Art Director: Alexander Retamal / Patricio Bustamante Chief Creative Officer: Leonardo Chiesi Global CCO: Ronald Ng Global Creative Excellence Lead: Simone Deaderick Managing Director: Pablo Sommer Photographer: Fernanda González Planning Director:Simón Bustamante...

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