Not-so-global warming: Why brands need to look local for global impact

This article provides key advice to enable brands to speak confidently and credibly about climate change to consumers.

Europe has been a tale of two halves in the summer of 2022. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia was experiencing temperatures 10 degrees below the annual average. In the Middle...

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