Norwich Union Stakeholder Pensions - A pension for everyman

Recognizing the potential for the pensions market to double in size following the Welfare Reform and Pensions Act in 1999, Norwich Union took a strategic decision to attempt to become market leaders.
Agency: McCannEricksonAuthors: Deborah Pullen and Keith Coni

 Norwich Union Stakeholder Pensions

A Pension for Everyman

Management summary

This paper seeks to show how marketing communications helped Norwich Union to achieve all its objectives and become...

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