Norwich Union - UK Athletics

In 2000, Norwich Union inherited sponsorship of UK Athletics from the newly-purchased General Accident and Commercial Union (CGU).

Norwich Union – UK Athletics


After a period of intense corporate activity including the acquisition of General Accident and Commercial Union (CGU) by 2001 Norwich Union emerged as one of the UK's top three insurers and providers of personal pensions.

However, like most companies in the sector it was regarded as 'faceless' and its policy holders were facing a decline in equity markets which was leading to a lack of trust after generations of stability. Norwich Union could not turn the markets but wished to re-establish its reputation and trust in the brand.

In 2000, Norwich Union had...

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