Norton: Response attribution modeling for Norton India

Nishant Shekhar

Software manufacturer Norton created a dynamic, performance-focused above-the-line campaign in India to drive reach beyond its digital efforts and reduce cost per visit and cost per order.

Campaign details

Brand: Norton Brand owner: NortonLifeLock Entrant company: Havas MediaIdea creation: Havas Media Gurgaon Market: India Sector: Information technology Media channels: Radio & audio Budget: Up to 500k

Executive summary

With the limited media budget...

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