Campaign details
Brand: Norton Brand owner: NortonLifeLock Entrant company: Havas MediaIdea creation: Havas Media Gurgaon Market: India Sector: Information technology Media channels: Radio & audio Budget: Up to 500k
Executive summary
With the limited media budget and the nature of the product, media planning began as digital-first. However, with the objective of further building the brand, it was important to drive awareness through traditional media considering its dominance in reach. The challenge was to use traditional media not only for reach but also as...