Campaign details
Brand: Norton Brand owner: NortonLifeLock Entrant company: Havas MediaIdea creation: Havas Media Gurgaon Market: India Sector: Information technology Media channels: Radio & audio Budget: Up to 500k
Executive summary
Norton was witnessing a decline in unique visitors as well as orders from their website in spite of media delivery as planned. As a result, business KPIs cost per order (CPO) and cost per visit (CPV) started increasing.
Since have been using the same creative approach to performing news channels, understanding the...