Norton: Calibrating creative fatigue for Norton India in absence of GRPS published by BA

Nishant Shekhar

Norton, an online security software company, increased sales and unique visitors on its website by tracking its TV ads and creating a TV plan to avoid creative fatigue.

Campaign details

Brand: Norton Brand owner: NortonLifeLock Entrant company: Havas MediaIdea creation: Havas Media Gurgaon Market: India Sector: Information technology Media channels: Radio & audio Budget: Up to 500k

Executive summary

Norton was witnessing a decline...

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