Northwest Airlines Corporation: E-Ticket campaign
Susan RislandOVERVIEW
With the "E-Ticket" advertising campaign Northwest Airlines, Inc., the largest subsidiary of Northwest Airlines Corporation, encouraged consumers to try its electronic...
Northwest Airlines Corporation: E-Ticket campaign
With the "E-Ticket" advertising campaign Northwest Airlines, Inc., the largest subsidiary of Northwest Airlines Corporation, encouraged consumers to try its electronic ticketing system on the Internet instead of purchasing paper tickets via telephone or at an office such as a travel agency.
