Having successfully tendered for the Spring Breaks campaign for the Northern Ireland Tourist Board, FireIMC took on the challenging brief of changing consumer perceptions of Northern Ireland as a short break destination and raising visitor figures from within the Island of Ireland.
|Agency: Fire IMC ||Author: Jonathan Smyth|
Ireland Tourist board
short breaks 2003'
At the start of January 2003
FireIMC were invited to tender for a spring breaks campaign for Northern Ireland
Tourist Board. Right from the...