Northern Ireland Tourist Board

Having successfully tendered for the Spring Breaks campaign for the Northern Ireland Tourist Board, FireIMC took on the challenging brief of changing consumer perceptions of Northern Ireland as a short break destination and raising visitor figures from within the Island of Ireland.
Agency: Fire IMC Author: Jonathan Smyth

Northern Ireland Tourist board

'Spring short breaks 2003'

The Client Brief

At the start of January 2003 FireIMC were invited to tender for a spring breaks campaign for Northern Ireland Tourist Board. Right from the...