| Agency: fireimc | Authors: David Mackey and Andrew McAteer |
Northern Ireland Tourist Board
Changing perceptions and reversing years of decline and stagnation in domestic tourism – “where? – northern ireland”
INTRODUCTION
This case will demonstrate...
Northern Ireland Tourist Board - Changing perceptions and reversing years of decline and stagnation in domestic tourism
This case shows how a creative idea and an integrated communications campaign has reversed years of decline, stagnation and ingrained perceptions of tourism in Northern Ireland from the residents of the island of Ireland.
