Northern Ireland Social Care Council

The progress of peace in our society is cause for cautious joy. But as normality takes hold, other things are evident: increased family disintegration, stress, drug and alcohol dependency, neglect and abuse of the vulnerable, alienation and anxiety.
Agency: Navigator Blue Author: Not credited

northern ireland social care council

'Social work works' How advertising transformed the image of social work and made it a muchwanted job

Introduction

Future delivery of the role and services provided by Northern Ireland 's social workers was under threat. The image and importance of their role was fading and even taking on a negative standing. Applicant levels for vital training leading to employment were dwindling, and to such an extent and at such a rate as to threaten the very future of the service itself.

This was...

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