Agency: Navigator Blue | Authors: Brian Scott |
Northern Bank – Re:generations: the revitalising journey of a financial services brand
Take a bank.
A bank with a strong local heritage, long-established, a branch in nearly every major town, its name known by everyone, synonymous with the people and community it serves.
A bank, however, that over the years, and through various changes in ownership, alternating strategies, and successive periods of under-investment, has been left a rather duller version of its previous glorious self. Its products are far from market-leading, its branches dated and its staff distant, its image uninspiring, unable...