Northern Bank - Re:generations: the revitalising journey of a financial services brand

Northern Bank’s repositioning after the Danske Bank takeover in 2004. Although long established and community orientated, Northern Bank offered an aging customer base uninspiring products due to ownership changes and long periods of under-investment.
Agency: Navigator BlueAuthors: Brian Scott

Northern Bank – Re:generations: the revitalising journey of a financial services brand

Take a bank.

A bank with a strong local heritage, long-established, a branch in nearly every major town, its name known by everyone, synonymous with the people and community it serves.

A bank, however, that over the years, and through various changes in ownership, alternating strategies, and successive periods of under-investment, has been left a rather duller version of its previous glorious self. Its products are far from market-leading, its branches dated and its staff distant, its image uninspiring, unable...

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