Campaign details
Brand: North East LA7Brand owner: North East Combined AuthorityEntrant company: Drummond Central, GatesheadMarket: United KingdomSector: Government, social policyMedia channels: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Television, Video on demand, Websites & micrositesBudget: Up to 500k
Executive summary
At a time when the whole world was reeling from the pandemic and the UK media and advertising space was awash with coverage and instructions, seven local authorities joined together in the fight against the spread of Covid-19.
North Easterners were receiving national messages,...