Norfolk Southern Corporation: Balanced Competition campaign

Allison I. Porter

In addition to its more common use as a means of persuading consumers to buy products, advertising can be used to sway public opinion on various issues.

United States
Strategy

Norfolk Southern Corporation: Balanced Competition campaign

Allison I. Porter

Overview

In addition to its more common use as a means of persuading consumers to buy products, advertising can be used to sway public opinion on various issues. In late 1996 Norfolk...

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