Norelco Consumer Products Company: Norelco Reflex Action Razor campaign

Sarah Milstein

Norelco Consumer Products Company introduced the Reflex Action Razor in 1996. The product launch, backed by an unusually large advertising budget and an aggressive marketing campaign, helped revitalize the stagnating electric shaver category.

Norelco Consumer Products Company: Norelco Reflex Action Razor campaign

Sarah Milstein

OVERVIEW

Norelco Consumer Products Company introduced the Reflex Action Razor in 1996. The product launch, backed by an unusually large advertising budget and an aggressive...

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