Nordstrom, Inc.: Reinvent Yourself campaign
Rayna BaileyOVERVIEW
In 2000 Nordstrom was an aging retailer with an identity crisis. Its core customers—baby boomers—continued to rely on the chain's classic merchandise and top-of-the-line...
Nordstrom, Inc.: Reinvent Yourself campaign
In 2000 Nordstrom was an aging retailer with an identity crisis. Its core customers—baby boomers—continued to rely on the chain's classic merchandise and top-of-the-line customer service that often included employees writing thank-you notes following a purchase and staffers willing to carry an overloaded customer's packages to her car.
