Nonvertising: The $10 Billion Throwaway
Stan Rapp
Over the past 40 years, in a marketing world with the only constant being constant change, one thing remains the same: the continued waste of good money poured into bad advertising.
Looking...
Stan Rapp
Over the past 40 years, in a marketing world with the only constant being constant change, one thing remains the same: the continued waste of good money poured into bad advertising.
Looking...
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