Non-traditional revenue: getting your share

Newspapers are increasingly positioning themselves for a percentage of multi-media advertising sales.

Non-Traditional Revenue: Getting Your Share

David Wolfe Wolfe Media Inc.

Newspaper, TV, Radio.

They are mixing and matching for one mutual goal the endless pursuit of non-traditional revenue.

The idea of print and electronic media working together for a common cause first caught my interest about three decades ago. Using a 'Do-It-Yourself Electronics Kit for Kids,' I converted our basement into a makeshift radio studio and was soon overpowering most AM signals within a five-mile...

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