Nolo mindsets serve as driving trends in Australia’s alcohol sector

Atalia Chua

The appeal of Nolo, or non- and low-alcohol beverages, is increasing as consumers’ mindsets shift towards a taste for functional and healthy drinking.

A new Nolo lifestyle has taken over Australia’s alcohol beverage market. Nolo, or non and low alcohol, is a shift in consumers’ mindsets that has driven a taste towards functional and healthy drinking.

The recent “Nolo Normalises” webinar by IRI and GrowthScope, a liquor intelligence company, heard that “a surge in zero-alcohol buyers propelled annual sales to A$152m”, according to the IRI MarketEdge Retail & Liquor Weighted and Grocery Scan, Australia. 

The year-on-year growth rate was 24 times higher than total retail liquor, with a strong dollar growth of 72%. The statistics translated to almost A$64m growth added to grocery...

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