Nokia Supernova 7610 – Communication Design

Andrew Stirk

Nokia was under-performing in key markets including Russia, China, Brazil and the UK, and it was imperative the launch of the Supernova helped redress this trend.

Nokia Supernova 7610 — Communication Design

Wieden & Kennedy

SUMMARY

From Context to Communication Planning, the evolving consumer and media landscape has spawned a profusion of planning specialisms; an abundance of smart, new media, new era rhetoric and opinion. The logic goes that a more complex world requires more niche expertise: Bigger teams, made up of more specialists, for more complicated challenges.

Is this necessarily the case?

This paper describes a global project for Nokia delivered by a small, multi-skilled team. A hybrid combination of creative strategist and strategic creatives.

Planning produced a Communication Design to deliver:

  • Strategy based on...

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