Nokia (France) - L' Incroyable Paire Noel

As explained in this brief case study, Nokia was trying to connect with the public and achieve 40% of the year's volume in the six weeks of Christmas shopping.
  

Nokia (France) – L' Incroyable Paire Noël

Campaign Title Incroyable Paire NoëlBrand NokiaCategory A9 IT Technology & Telecoms Medal SilverAgency Grey

SUMMARY

The Nokia 6230i was an outdated model and so the “Incroyable Paire Noël” promotion was to push sales through trade marketing at Fnac, The Phone House & Auchan by offering the Nokia 2652 as well – for an extra €9 - which could then be sent to a friend as a Christmas present. The promotion was also a double entrendre on the words “paire”, meaning...

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