Nokia Colors: from traditional to online product-testing
José Sosa Nokia Mobile Phones Latin America, United States
Iván Casas eCMetrics, United States
Gonzalo Peña eCMetrics, Argentina
INTRODUCTION
When used correctly and with the appropriate...
Nokia Colors: from traditional to online product-testing
This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line.
