Nokia – Meeting the real Santa Claus

Christmas is a very competitive period for phone manufacturers, and Nokia wanted to ensure its brand was visible to consumers over the festive season.
  

Nokia – Meeting the real Santa Claus

Agency name: G2 PARIS Client name: NOKIA Category: Retail or Trade marketing Country: France

BACKGROUND

Christmas is a very competitive period for phone manufacturers.

The specific challenge for the client was to make its brand visible and have an impact on consumers during the Christmas season (traditionally a period when sales rise significantly in the telephony industry).

The brief consisted of setting up a trade marketing campaign generating traffic to the points of sale and consequently increasing Nokia phones sales.

There were two challenges:

  • How to attract the...

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