Noida International Airport: A flying start

Noida International Airport, an Indian airport, developed a media campaign to strengthen brand identity, position itself as a leading sustainable greenfield airport, and clarify misconceptions about the project.

A Flying Start for Brand NIA

How do you build the brand identity of an upcoming airport when people don't even get its name right? That was the challenge for Noida International Airport, being developed as a public-private partnership between Government of the Indian state of Uttar Pradesh and Zurich Airport International AG at Jewar, in the Delhi National Capital Region (Delhi-NCR). A prestigious project, the airport has been a long time in the works had grown to be known as Jewar Airport or Jewar International Airport. The brand name Noida International Airport along with the logo was released in...

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