Noah's Ark Children's Hospice: Nurse recruitment

Noah’s Ark, a children’s hospice in London, launched a recruitment campaign with playful creative that drove digital traffic.

Noah's Ark, a children's hospice in North London, cares for seriously unwell children. It urgently needed to double its team by hiring paediatric nurses - during a nationwide staff shortage.

Strategy

Insight showed nurses go into the profession because they want to care for people, but hospitals today are simply too busy and hectic. They find themselves running from bed to bed, and from ward to ward.

At Noah's Ark, nurses are given time to spend with the children: to form real connections with them. They're encouraged to play with the kids in their care, something that would be difficult...

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