Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process, but until research has been used to motivate actions or improve decisions, the project has not succeeded.
No more death by research debrief: innovative ways to convert insights into action
Anette BendzkoGfK Global Custom Research, Germany
Amy RickettsConsumer Insights & Intelligence Group, Motorola, United States
In the end, the research debrief,...