No matter what brand, if you want to do Bilibili marketing, you must first figure out a few "routines"

TBWA

Brands doing Bilibili marketing must break the inertial way of thinking when cooperating with other platforms, and develop customized marketing strategies based on user characteristics and platform characteristics. Only by participating in co-building the community and maintaining users’ feelings can they get corresponding feedback.
  • Users can gain a high sense of belonging at low cost and low participation at station B, and their flowing interests and attention bring communication and interaction between different circles. On the topic of rejuvenation, station B will have more obvious advantages for brands that have aging problems and need to gradually improve their conditions, as well as brands that have just started to build from 0 to 1.
  • Young people will spend more time exploring, feeling and thinking at station B, so the brand's thinking about station B should not be "can we bring goods", young people who...

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